Solid Cosmetics and Zero Waste: More Sustainable Beauty

Cosmética Sólida e Zero Desperdício: Beleza Mais Sustentável

Solid and Zero-Waste Cosmetics: More Sustainable Beauty

The cosmetics industry is one of the world's largest producers of plastic waste. The good news is that there's a simple, effective, and increasingly beautiful alternative: solid cosmetics and refillable packaging. In this guide, we explain why they're worth it, for you and for the planet.

Start your transition here

A solid shampoo with hazelnut oil for normal hair, with a maximum INCI Beauty 20/20 rating. One bar replaces several bottles of liquid shampoo, with no plastic.

A concentrated and multi-purpose solid shea butter cream that intensely nourishes the body. With no water in the formula, it requires no preservatives and no plastic packaging.

An apricot and cherry blossom solid deodorant, with cocoa and murumuru butters and a 20/20 rating. Proof that the solid format doesn't compromise performance or user pleasure.

Why choose solid cosmetics?

  • Zero (or almost zero) plastic: one bar replaces entire bottles. The European Union has been strengthening policies to reduce single-use plastics (see reference at the end, in English).
  • Concentrated formulas: without water, there's more space for active ingredients and less need for preservatives.
  • More cost-effective: a solid product lasts much longer than it seems, because only a minimal amount is used at a time.
  • Practical for travel: it's not liquid, it doesn't spill, and it passes through hand luggage without problems.

Refillables: reuse instead of discarding

In addition to solid products, refillable products are another powerful way to reduce waste. You buy the refill, usually cheaper, and keep the original packaging.

Lip balm refill - Avril
Lip balm refill - Avril
€3.00 · INCI Beauty 19/20
View product · Buy

A lip balm refill: you keep the same case and replace only the contents, saving plastic and money.

2-in-1 Refillable Blush - Avril
2-in-1 Refillable Blush - Avril
€6.00 · INCI Beauty 17.5/20
View product · Buy

A refillable blush: the same logic applied to makeup, without compromising quality or color.

What about skin and hair care?

Solid cosmetics already cover almost the entire routine, from hair to facial cleansing.

A solid hemp conditioner, the perfect partner to solid shampoo, also with a 20/20 rating.

A solid makeup remover balm with jojoba oil, which gently and sustainably removes makeup, with a clean 20/20 composition.

Tips for a successful transition

  • Store solid products on a draining holder, away from standing water, to make them last longer.
  • Give your hair time to adapt to solid shampoo; there may be a short adjustment period.
  • Start by replacing one product at a time, without pressure.

Make a difference, one step at a time

To start with hair:

The hazelnut solid shampoo, with a top rating.

For the body:

The solid shea butter cream, nourishing and plastic-free.

Discover our entire sustainable selection at Prana Market.

Continue reading

References (in English)